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Boots are famous for their 3 for 2 offers. They currently have more than 2,000 products as part of their 3 for 2 strategy
Consumers are always looking for a great deal or value for money. It may seem strange, but retailers and manufacturers are also striving towards the same goal, whilst still making a profit.
Offers can take many forms & guises ranging from discounting through to freebies and upgrades. Here is a selection of the more common offers that are available:
- 3 for 2
- buy one get one free (bogof’s)
- discount voucher codes (money off, free delivery, gift, etc…)
- loyalty schemes
- sales
- gifts
- competitions
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It is widely known that companies should not offer continuous price reductions to you & I (consumers) as this generally leads to a lowering in the price we are willing to pay or ultimately destroy the value of a brand.
Imagine Cartier or Rolex have a reputation of always offering 30% off their products!
However, in some cases, continuous discounting is part of the business model and without it those businesses would not be able to differentiate themselves.
British Airways has created huge brand loyalty with its Executive Club and tiered membership. In addition, it has partnered with American Express to offer a reward card that enables everyone to collect miles that can be exchanged for free flights or upgrades.
Companies offer promotions for a number of reasons, including:
- launching a new product
- stimulating flagging sales
- creating a brand loyalty between you and them so that you will choose them again.
- getting contact details such as email or mobile phone to enable future direct communication and offers
- getting shoppers to switch or try something different
- cross selling
American Express offer their card holders “preferred seating” at events as part of a package of wide range benefits offered to its card members.
www.currentoffers.co.uk aims to bring as many offers together so that consumers can get a good deal, and that businesses can promote their offers easily.
Unlike other sites that dedicate themselves to voucher codes, www.currentoffers.co.uk provides the consumer with a wide range of offers.
We also endeavour to place the offers in context by checking prices against a number of other retailers so that the offer can be seen in context. For example, johnlewis.com offers a free 5 year warranty with all televisions. So other retailers may offer a cheaper price, but if you want a 5 year warranty John Lewis is usually hard to beat.
No point having a great offer if potential shoppers are not aware of it!
If you would like to promote your offers to our users then please contact us.
